A 'click and collect' farmers market for Hampshire
REKO is derived from Finnish, an abbreviation of ‘real consumption’ and is also a play on words (in Finnish) as REKO means nice and fair. It was started by Thomas Snellman, a Finnish farmer (see his Ted Talk at the bottom) and has since expanded to over 1,000 such rings worldwide, mostly in Scandinavia, but all across Europe, South Africa, Australia and the Americas as well.
A REKO Ring is essentially an online pre-sold farmers market, where local producers group together to sell their goods online and then drop them off to the customers in an agreed location, usually a local car park, once a week, within an hour window. All produce must be sold beforehand and there is no selling allowed on site, so as not to incur any trading laws.
All goods must be produced by the producer themselves with absolute transparency about how they were produced. There is no reselling allowed as the purpose is to create a direct link between the producer and the consumer.
1. Join the email list / Follow us on Social Media
We only have one ring available at the moment but we hope to offer more.
2. Order from the Producers' Websites
You will receive an email each week with a selection of producers for the REKO you have signed up for.
There will be links to the specific REKO Ring website where you may purchase your goods.
Choose 'REKO' as a delivery option at the checkout.
3. Pick up your local produce!
You will be able to collect all the products you have ordered from the REKO ring you have chosen at the specific time and place mentioned in the email.
What advantages does this sales and distribution model have over supermarkets, farmers markets and individual delivery?
The Benefits for Consumers
A convenient, affordable and efficient way to buy fresh, ethical, local produce
An opportunity to support local farmers and their families, doing their utmost to look after the environment
A direct relationship with the lovely people who produce your food
Reduce food waste, food miles and middlemen
Increase stability and resiliency in your food supply chain
The Benefits for Producers
Increases profitability for local producers by cutting out middlemen (often with hidden fees or commisions) and minimising waste, packaging and delivery costs
Producers can set their own prices with transparency, creating healthy competition
An opportunity to create a local food community, interacting directly with their customers
Saves a lot of time compared to traditional farmers markets or individual delivery
REKO RING SIGN UP
Sign up to receive emails from the group of producers in one or more of the REKO Rings. You will receive a confirmation email with more information.
1. 10:00 - 10:30am on Saturdays
Area 8 (1st left after entrance)
East Winchester Park and Ride (St Catherine's)
Garnier Road, Winchester
Websites and videos with more information
REKO Producer Guidelines
The guidelines that producer-members of our REKO ring follow
REKO Customer Guidelines
The guidelines that customer-members of our REKO Ring follow
Map of Scandinavian REKO Rings
Over 500 REKO Rings in Scandinavia alone!
Reko Ring networking and resources
If you want to create your own REKO, this page has some excellent resources